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January 24 2013, 12:27AM

Apple shares dropped 10.1 per cent to $US461.68 in after-market trading that followed release of the earnings results.

"The most important thing is that our customers love our products," Cook said in an earnings call with financial analysts.

"Not just buy them; love them," he continued. "Everyone at Apple has their eyes on the future."

Apple saw its biggest iPhone sales jump in China, where revenue surged, according to Cook.

"We are making great progress (in China)," Cook said. "I am very happy with how things are going. It is clear there is a lot of potential there."

Cook advised analysts not to expect a larger-screen iPhone, praising the smartphone's screen and saying the company believed it is the right size.

He also advised analysts to be wary of rumours about Apple trimming parts orders and what that might signal about demand for its gadgets.

"I don't want to comment on any particular rumour, because I would spend my life doing that," Cook said.

"It is good to question the accuracy of any particular rumour."