Myer shrugs off Click Frenzy debacle
Market watch top headlines
SYDNEY, Nov 21 AAP
November 21 2012, 12:25AM
Myer has shrugged off the Click Frenzy debacle and says it's pleased with the response to its online sale.
The Click Frenzy 24-hour website, which promised bargains from dozens of big-name retailers, crashed under the volume of traffic on Tuesday night, prompting customers to vent their anger on social networking websites.
"Seeya ... unsubscribe ... epic failure," one person wrote on Click Frenzy's Facebook page.
"Get your file servers prepared before you promote crap."
There was also a mock Click Fail Facebook page set up and a YouTube video featuring Hitler mocking the event.
But Myer, one of the major retailers taking part in Click Frenzy, insisted it recorded "significantly higher" online sales.
"We were very pleased with the customer traffic through to our online site during the Click Frenzy event," a spokesman told AAP via email.
The spokesman said Myer's own website, which was linked to Click Frenzy, withstood the traffic.
"We transacted significantly higher than usual online sales with our biggest online day ever," he said.
The Click Frenzy website appeared to be working properly by 11am (AEDT) on Wednesday.
But that was a far cry from Tuesday night when access was severely restricted because of the system crash.
Click Frenzy founder Grant Arnott apologised but was unable to explain exactly what the problem was.
Australian National Retail Association chief executive Margy Osmond said there would be a "level of disappointment" and conceded some first-time online shoppers could be turned off by the experience.
But she insisted there were positives, particularly for retailers such as David Jones and Dell, which held separate sales not linked to Click Frenzy.
"It's unfortunate that the organisers of Click Frenzy have had these problems," she told AAP.
"I think there might be a level of disappointment among a number of the retailers."
By Miles Godfrey, AAP Social Media Reporter