AIG rebranding itself as Chartis
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AAP
2009-11-30
Insurance company AIG is rebranding itself throughout Australia and New Zealand, as it tries to distance itself from its troubled American parent company.
AIG Australia will from Monday be known as Chartis, the company said in a statement.
"A company's brand and the associated image and public perception that come with it are hugely important factors for any business," chief executive Chris Townsend said in a statement.
"This is something that we have been acutely aware of, given the well publicised challenges our parent company has faced in the past 15 months," Mr Townsend said.
Last year the US Federal Reserve and US Treasury lent AIG in America nearly $US85 billion ($A93.1 billion) to save the insurance giant from bankruptcy.
"In addition to giving us our own identity, the new brand reinforces our commitment to the market and signifies our autonomy, with the ongoing protection provided by our financial strength," Mr Townsend said.
