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Click Frenzy a big success, says Myer

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AAP

2012-11-22

Myer chief executive Bernie Brookes says the Click Frenzy online sales promotion was a big success.

Myer doubled its online sales during the Click Frenzy promotion, despite the website crashing due to a flood of users trying to log on, Mr Brookes said on Thursday.

"Sure the website crashed. It crashed on the night, but it worked bloody well yesterday (Wednesday) and it gave us some tremendous sales," Mr Brookes told an Australian Retailers Association breakfast in Sydney.

"You never get things right first time. We are still in a nursery in online and sometimes in that nursery the kids cry and sometimes they need to have a quiet sleep."

Myer was among many retailers to take part in the 24-hour online sale promotion.

The company's Wednesday online sales were double Tuesday's, Mr Brookes said.

"In my view, it was a runaway success," he said.

"If I look at our online sales on Tuesday, it was the largest trading day we ever had online.

"It became our 35th trading store."

Mr Brookes said Click Frenzy would provide retailers some good lessons about selling online.